Technology

Advantages

ContactLab has been studied and developed especially for Customer Relationship Management via web.
It combines the characteristic advantages of Internet (1) with direct communication characteristics (2) therefore using one tool only to achieve various communication and marketing on-line objectives.

Personalization
High standards of personalization are possible for sending messages through the tools installed in the ContactLab platform. Communication can be adapted to information on users already known or to the behaviour recorded when reading previous messages. Through the platform you can become more acquainted with each single user, despatch after despatch, see their preferences, tastes and interests in order to carry out increasingly better focused marketing actions. ContactLab supports effective one-to-one communication.

Cost saving
The communication contact cost via Internet is extremely low thanks to an improved process for creating and managing the campaign and eliminating printing and mailing costs. ContactLab also sends messages via SMS, MMS and Fax.

Direct contact
Using the e-mail you can create an effective bi-directional contact from sender to receiver and vice-versa!

Instantaneity
The receiver receives the message in real time and sends an immediate, visible and analyzable reply.

Studying results
The e-Marketing campaign results can be studied in detail. ContactLab automatically supplies reading statistics, bounce reports, on link tracking and on a lot of other data owing to the range of processing parameters ready to be implemented. These results will give you the possibility of changing your communication strategy and rapidly assess the success of your communication.

Integration
ContactLab is a flexible tool that can be adapted to the requirements of each single customer, thanks to its capacity to combine with corporate databases already existing or custom-made systems.

The ContactLab team will assist you in selecting the most suitable functions for your needs and for personalizing the product, guaranteeing direct contact with over 6 million individual users.

ContactLab is available in Italian, English, French, German and Spanish

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• Restrictive despatch criteria to avoid putting too much advertising pressure onto the user
• Complete user profiling (age, sex, profession, family status, tastes, geographic area, etc.)
• Continual addresses de-duplication/standardization
• Continual check on the performance of the lists
• Possibility to select special lists (e.g. “active”, “reactive”, etc.)
• Compliance to all the sectorial norms, practices and laws (addresses obtained prior to consent, law on Privacy law decree 96/2003, European Antispam Directive 2002/58/EC)
• Possibility of experimenting various creative and differing formats and various interaction modalities
  

 

CORPORATE AREA CONTACTLAB FEATURES BENEFITS for the COMPANY Area IT Server side/client side Compatible with any scalable operating system Scalable Equipped with information safety systems Real time interaction of the system’s database with other databases, either inside or outside the company Less TCO No software installation required Automatic data backup Automatically controlled information security No system maintenance Marketing Area Scalable Automatically supplies reports and statistics on users’ behaviour and overall progress of the campaign Offers a high standard of personalization for message contents Multi-channelled message (e-mail, SMS, MMS, Fax) User profile automatically updated Dynamic advertising management  Achieves the e-Marketing targets Achieves Relationship Marketing targets Effective communication Cost effective communication Web Analytics integration Corporate processes Multi-user and differentiated access Timed despatch setting No specialized human resources required Bounces and errors automatically controlled System incorporated with normal company processes and relevant optimization

ContactLab is available in Italian, English, French, German and Spanish