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Non-profits and e-mail marketing: an inside look at how European non-profits are communicating with their contacts

A thorough analysis of over 2000 non-profit e-mail messages to find answers to questions like:

  • How many e-mails do they broadcast monthly on average?
  • What are the most common days and times for sending out e-mails?
  • What kinds of e-mails are broadcast?
  • And most importantly, what do these findings teach us about how to implement e-mail strategies for non-profit organisations?

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