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ContactLab for Blu Holding DMA ECHO Awards Finalist

International success for ContactLab with the case history of Blu Holding "email at the core of an integrated strategy“.

This project joined the shortlist of finalists in the latest edition of ECHO Awards, a major international award organised by DMA - Direct Marketing Association - which promotes excellence in strategy and creative projects in digital direct marketing.

The recognition was of symbolic value with respect to the international scene: ContactLab was the only Italian company to have achieved a finalist position, following a selection of over 1000 candidates promoted by established companies and communication agencies from around the world.

A new and important recognition of the case history of  Blu Holding, winner of the Silver Arrow Award for AssoComunicazione: the project's added value lies in having created a true digital ecosystem, with the aim of consolidating the brand's positioning and develop an ongoing relationship between the brand and the users, by email as facilitator to digital initiatives online. The project was nominated in the Travel & Hospitality / Transportation and is now part of the ECHO Awards Finalist Award category.